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what is conversion rate optimization?

I have been browsing the net for the meaning of conversion rate optimization. I thought it’s more like that of currency conversion. But, I stand corrected as I found out that it is in line with website. It is the art and science of persuading webmaster’s site visitors to take actions that benefit them, either by making a purchase, offering a donation, or subscribing to a newsletter. It has something to do with me as I am a webmaster myself.

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Posted by on Dec 21 2008. Filed under thoughts & ideas. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.

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